In a world where everyone has a mobile phone and people are more likely to just type in a couple of words as opposed to looking in the yellow pages, more and more practices, small and large, have moved their marketing online. Here are the reasons why you should be on the Internet:
Increase the visibility
Due to the services that you can find on the internet, from plumbers to physicists, not to mention social media and video sharing sites, you are likely going to find most of your customers there. An astonishing 89% of the adult population of North America is online, meaning that you could reach your customers with ease, using online marketing.
Going online is something that happens on a daily basis, for several hours sometimes. Use that to your advantage and promote your business. Not only does it cost less, but you can save up to 61% as well.
Most dental practices have taken their business online, too. Some have even switched to the online method as their primary way of communicating with customers. With your competition being online, you might not get the same number of visitors, nor the same revenue.
There are more prominent practices than yours, larger ones? Online marketing solves that, as you can project yourself as a professional to the whole world, thus leveling the scales.
With a good website, some marketing, you can go as far as any larger competitor, with nothing there to stop you but your own ambition.
It helps you build reputation
The Internet will allow you to legitimate yourself as a successful professional. It will show your clients that your dental practice is active, dynamic and trying to improve and grow.
Delivering your services as you advertised them will help that reputation rise, as most sites include a review system, starting from Facebook and moving on to some marketing specific sites.
Including customer opinions on your own site is a must have, and will help you increase the number of your loyal customers. Repeated high quality service will bring you advertisement in the shape of satisfied visitors, smiling ones, too.
Measure and Monitor
When the traditional methods were more prominent, measuring ROI was much more difficult, due to you not having the knowledge of the success of that billboard, unless you were offering a very special service which would be, in turn, very implicative.
Online marketing makes everything easy, as you can measure and monitor everything. You can effortlessly monitor the number of visitors on your site, the online path they took to get there and their feedback are all available for you to study, as well as many other details, minute and otherwise.
Easy updates of your services
You can own a site, a page on Facebook, a Twitter account, and all of those can help you post updates. People love updates, whether they are simple posts about when to wash your teeth, or complex ones that tackle dental implants; you can tell your visitors that you are more than just an active practice.
Discounts, special offers, promotions, all of that can be done online, and everyone loves seeing that % sign, especially when it means paying less money.
Let your business boom with online marketing, a cost-efficient way to reach more people. Your customers will definitely be smiling, and not just for a job well done.